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OUR STORY
Life moves like the wheels of a car—constantly turning, carrying us through an endless journey. Each destination marks a milestone in our story.
Hands on Supercars, Heart in the Dream
He was just a young mechanic, hunched over a sleek V12 engine, breath caught in his throat as he marveled at its perfectly calibrated power. Day after day, the world’s most exclusive supercars rolled into the modest garage where he worked—metal marvels worth more than he’d earn in a decade.
He treated each one like a masterpiece, quietly murmuring songs of praise to the roaring motors and sculpted rims. But even as he poured his heart and passion into restoring brilliance to these engineering wonders, he knew he could never hope to possess that kind of luxury. Not on his paycheck. Not in this lifetime.
Life Moves, Wheels Turn, and a Dream Awakens
Then, one ordinary afternoon, everything changed with a single, passing remark from a customer:
“Life moves like the wheels of a car—constantly turning, carrying us through an endless journey. Each destination marks a milestone in our story.”
Those words ignited a spark. In them, the young mechanic saw a similarity between the never-ending spin of a car’s wheels and the endless flow of time. If life, like a wheel, is always in motion—why not capture that motion on a watch face? And just like that, rims, wheels, and timepieces suddenly aligned in his mind like gears meshing perfectly.
Designed to Move, Crafted to Last
He spent long nights at his workbench, sketching watch dials inspired by the sleek contours of performance rims, devising a rotating inner dial that echoed the perpetual spin of a supercar’s wheels.
Days of tinkering became weeks of experimentation, which became months of relentless pursuit. Little by little, a new brand was born—a brand that fully embodies his burning passion and deep love for supercars, crafted into a masterpiece worn on the wrist.
From the Passion of One, To the Wrist of Many
Each watch would be more than a timekeeper; it would be a testament to the dreams we all carry, the roads we take, and the milestones we encounter along the way. And for the young mechanic who could never afford a supercar, his creation became a way to share that pulse-quickening passion with others, all through the graceful spin on your wrist.
Built in a Workshop. Worn Around the World
From the workshop floor to global acclaim, his story is a living reminder that life is indeed like a wheel—constantly moving, always pushing forward, fueled by every exhilarating turn. In that endless motion lies our chance to chase the extraordinary, to let ambition and craftsmanship drive us toward our next milestone. And it all began with a spark: a single remark that turned a long-held dream into an unstoppable reality.
For Those Who Refuse to Be Ordinary
You've walked through the journey of Christopher Johnson—from a young mechanic lost in admiration to a creator who dared to capture the essence of motion itself. You’ve seen the longing, the spark, the relentless pursuit that turned a dream into reality.
Now, this story is no longer just his—it’s yours. It belongs to those who refuse to stand on the sidelines, to those who feel the pulse of a supercar engine as a call to something greater.
Our Promises for Your Benefits
30 Day Return
Wear it, test it, love it—if not, return it for a refund or exchange, hassle-free.